Right at this time fashion weeks are roaring through the fashion capitols of the world. Have you lost your passion for fashion yet?
Now that we have entered 2020 I want to dare to ask the question, do we really need fashion at all?
Fashion is per definition in the dictionary «a popular or the latest style of clothing, hair, decoration, or behaviour.»
Fast fashion is a concept supported by the companies that wants you to buy more and more to ensure continuous finacial growth. It is designed so it can keep us coming back for more. A lot of it is made of bad quality fabrics, seasonal trend colors, cuts, volumes, patterns and prints. It’s all made so you have to change your whole wardrobe frequently. Fashion also gets to decide who is HOT and who is NOT. It’s how we can separate the rich from the poor. The cool from the uncool.
We need to start talking less about what is in fashion and more about personal style. We are all responsible for saving our planet, and to ensure our children have future. Now is time we clean up the mess, and start making changes. The way we think, behave and spend our money can make a huge difference.
It is predicted that second hand shopping will grow and make up to 1/3 of the closet within 10 years.
This also means that people will become more creative with their clothing, reusing what they have, altering, redesinging, repearing and swapping. Building a wardrobe instead of throwing half the closet every season.
The shift can start as soon as we start having a conversation about personal style instead of what is in fashion.
To me it is important to focus on the solutions rather than keep repeating the same problems. I belive if we switch our mindset from fashion to style we actually have a solution.
Style is defined as «a particular of doing or saying something, or refers to a unique form of clothing or way of arranging your appearance. An example of style is the way a person expresses themselves using what they are wearing.»
By switching our mindset from fashion to personal style, we will use our clothes much longer and only purchase new items when we really need them. (Insert quality items). But only when we start valuing our clothes and the work that goes into making then will we see a real and lasting change. (Try making a piece of clothing for yourself). That means purchasing quality clothes that can last for generations. Loving our clothes. We need to bring back the mentality from our grandparents. Take care of our clothes, reuse what you already have, and when its broken mend or redesign it. I belive there used to be a lot more pride in a personal collection of clothes, filled with quality items. Your grandparents had worked very hard to purchase their clothes or even made them their selves. Inheriting something like a quality dress or a suit could be seen as a big deal and a real honour.
The creativity to updress clothes for festiveties was usually based around one dress or a suit, and using styling and acessories to make it more festive. Attatching removable collars and cuffs to dress up an everyday outfit. Using Belts, neclases, scarves, ribbons to spice it up. Repurpousing an old piece of clothing, like the wedding dress by redesigning it and dying it black. Then it could be used as a mourning dress 🖤
My grandparents did take care of their clothes because resourses where little. I believe we should do the same to save our planet and reduse our own footprint. 🌍 Some say that this environmental caring is just a trend and will pass soon. But I don’t think caring for our earth is a trend. Its brought on by deep care and concern. If we act now, we can actually make a change.
Personal style is something that doesn’t depend on what season we are in and what someone decides is considered fashion now. It is based on who you feel inside as a person and how you want to portray yourself. It is art, it is beauty.
When we start to develop a personal style, it is easier to create a wardrobe that will last you for years. That would be the base of a sustainable wardrobe for the 2020´s.